Insights
Understand technology. Make better decisions.
Clear context for technical decisions – without hype, unnecessary complexity or jargon for its own sake.
01Insights · Search visibility
AEO, SEO and GEO: what is behind them?
Three terms, one practical question: how do people find reliable information about your business? Understanding the differences helps you choose the right measures.
02Insights · AI interfaces
How does MCP work for websites?
An MCP server makes selected website content available to connected applications. Follow the path from a request to a verifiable source.
Next step
What does this mean for your website?
Theory is a start. We look at your pages and show you which steps will actually make a difference for you.